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Obstgarten Homes

WORK / Web Design

High-End Holiday Let Web Design for Obstgarten Homes.

With a passion for restoring heritage properties, Obstgarten Homes has been transforming forgotten buildings into beautiful holiday retreats since 1996.

Over the years, their collection of characterful properties has grown across the UK and internationally. Each home offers guests a unique experience, combining traditional charm with modern comforts.

To showcase their portfolio and support future growth, Obstgarten Homes partnered with us to create a bespoke holiday let website. The new website reflects their attention to detail while providing guests with an engaging and seamless booking journey.

SERVICES
Web Design
INDUSTRY
Travel & Hospitality
LOCATION
UK & International

Building Interest with a Bespoke Holding Page

Creating Excitement Ahead of the Full Website Launch.

Before launching the new Obstgarten Homes website, we created a bespoke holding page to generate interest and capture potential guest enquiries.

The design places their stunning property photography at the forefront. It also highlights key information, featured properties, and the story behind the brand.

In addition, an integrated email sign-up feature allows visitors to stay connected. This helps Obstgarten Homes build an audience while their new holiday let website was being designed and developed.

A wardrobe with knitwear hanging from hangers

A Colour Palette Inspired by Heritage and Individuality

Creating a Consistent Holiday Let Website Design.

A strong and recognisable brand identity was an important part of the new website design.

To reflect Obstgarten Homes’ passion for heritage properties, we developed a refined colour palette inspired by character, history, and individuality.

Each property features its own unique colour identity. These colours reflect the personality of each home and create a more memorable browsing experience.

As visitors explore the properties section, the website transitions between different colour schemes. This creates a sense of discovery while celebrating the unique story behind every location.

An iPad on a brown leather couch showing the Obstgarten Homes about us section on screen

A luxury-inspired layout built around storytelling

Section Layouts Inspired by Editorial Design

With increasing competition across the travel industry, Obstgarten Homes needed a website that felt distinctive and premium.

Therefore, we took inspiration from luxury travel publications and lifestyle magazines. We created clean, editorial-style layouts that combine structured designs with large, impactful imagery.

This approach allows each property and its surroundings to take centre stage. As a result, guests can explore each destination through a visually engaging and immersive experience.

Brand identity

OUR SERVICES

Services & Technology

Obstgarten Homes partnered with us to create a high-end holiday let website that reflects their heritage properties and premium guest experience.

From the initial holding page through to the full website launch, we created a digital experience that combines strong branding, intuitive navigation, and thoughtful interactions.

Obstgarten advert shows three window-like panels: a striped bedroom, a central message, and a bright dining room with plants and pendant lights.

Creating a refined and engaging digital experience

Dynamic Holiday Let Web Design with Subtle Animation.

To complement Obstgarten Homes’ premium brand, we introduced carefully considered animations throughout the website.

These subtle interactions add movement and personality without distracting from the properties themselves.

For example, elegant text reveals guide visitors through each section, while smooth image transitions create depth throughout the browsing experience.

Every animation has been designed to enhance usability and reflect Obstgarten Homes’ focus on quality, craftsmanship, and exceptional guest experiences.

A smartphone displaying the “Discover our properties” section rests on a stone windowsill in warm sunlight, casting a calm shadow.
View through a dark doorway into a serene living room

Sharing stories beyond the stay

Engaging Content with an Integrated Blog System.

To help Obstgarten Homes connect with guests beyond the booking journey, we integrated a flexible blog system into the website.

The blog provides a dedicated space for sharing property updates, behind-the-scenes stories, travel inspiration, and local recommendations.

Available directly from the homepage, it helps keep the website fresh while providing valuable content for future guests.

Powered by WordPress, the system also allows the Obstgarten Homes team to easily create and manage new articles.

A cosy living room features two grey tufted armchairs with navy and textured pillows, a cream throw, and a round wooden side table with tea and a plant.

A seamless menu experience inspired by the brand

Intuitive Navigation with a Full-Page Menu.

To complete the heritage-inspired design, we created a bespoke full-page menu that makes exploring the website simple and enjoyable.

The menu uses Obstgarten Homes’ refined colour palette throughout. Each navigation item introduces unique colour and image transitions when visitors hover over different sections.

Furthermore, smooth slide-in animations create a sense of depth and movement. This helps guests quickly find the information they need while creating a memorable digital experience.

Bright, elegant bathroom corner featuring a white pedestal sink with chrome fixtures, a wooden-framed mirror, a sash window with greenery, and an upholstered button-tufted accent chair.

“We were expertly guided through the entire process, Robyn’s professionalism and attention to detail were outstanding. She took the time to fully understand our brief and the challenges we had faced previously. Communication was clear, with full transparency around timelines and costs. We are delighted with the final result, a website that is both relevant and aligned with our brand. After two unsuccessful attempts elsewhere, this experience has been a breath of fresh air.”

Portrait of Susie

Susie

Obstgarten Homes

Gloversure Global Branding

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