Hostsmart

With a portfolio of high-end holiday homes across multiple counties, Hostsmart needed a website that would showcase its properties while making it easy for guests to find the right accommodation.

We developed a bespoke holiday rental website that brings together property information, search functionality, and a clear browsing experience. The design reflects the refreshed Hostsmart branding, using a clean layout that allows the properties to take centre stage.

The website was built around the needs of guests, helping them explore the available accommodation and find properties that suit their plans. By combining the new visual identity with practical functionality, we created a website that reflects Hostsmart’s premium offering while supporting its growing business.

Managing a growing portfolio of holiday homes involves keeping property information accurate and up to date. Details such as property descriptions, availability, and pricing need to be consistent between the booking system and the website.

To support this, we developed a bespoke Hostaway API integration that connects the Hostsmart website directly with its property management system.

The integration allows property information to be brought through from Hostaway, helping keep online listings aligned with the information held within the booking system.

By connecting the two platforms, the website provides a more streamlined approach to managing property information and reduces the need to maintain listings separately. This also creates a more consistent experience for guests browsing the available accommodation.

Finding the right holiday home can involve more than choosing a destination and travel dates. Guests often have specific requirements around facilities, location, and the type of accommodation they want.

To make property discovery easier, we introduced AI-powered search functionality that allows visitors to describe what they are looking for using natural, conversational language.

Rather than relying solely on traditional filters, guests can search using their own words, helping the system interpret their requirements and identify properties that match their preferences.

This creates a more intuitive way to explore Hostsmart’s portfolio, giving visitors another option for finding accommodation that suits their holiday plans.

With a growing portfolio of luxury holiday homes, Hostsmart needed a search experience that would help guests narrow down their options without having to browse every listing individually.

The AI-powered search allows visitors to describe the type of stay they have in mind, including preferences around property features and facilities.

By interpreting these requests and helping identify relevant properties, the search experience makes it easier for guests to discover accommodation that matches their requirements.

This gives visitors a more flexible way to explore the portfolio and creates a more personalised starting point for their booking journey.

When choosing a luxury holiday home, guests want to understand what makes a property right for their stay. Clear information and an easy-to-follow layout help visitors compare options and decide which accommodation suits their needs.

The Hostsmart website brings property information together in a structured format, making it easier for visitors to explore individual listings and understand what each property offers.

By connecting property information through Hostaway and presenting it within a clear website design, the platform provides a more consistent browsing experience.

The result is a website that helps guests move from searching for accommodation to exploring individual properties with greater ease.

The Hostsmart project brought together a refreshed visual identity and a bespoke website designed around the needs of a growing luxury holiday letting agency.

The new branding gives Hostsmart a more consistent identity across its marketing materials, while the website connects property information through Hostaway and introduces AI-powered search to make discovering accommodation more intuitive.

By combining the two, we created a digital experience that reflects the quality of Hostsmart’s properties while making it easier for visitors to explore the portfolio.

The result is a more cohesive brand and a practical website that supports the guest experience and provides a foundation for Hostsmart’s continued growth.

Hostsmart wanted to refresh its existing brand to better reflect the quality of its luxury holiday homes and the experience it offers guests.

Founded by Emily, the business has built a portfolio of high-end properties while maintaining a personal approach to holiday letting. The branding needed to reflect this, creating a more refined identity without losing the independent character of the business.

We worked with Hostsmart to refresh its logo, develop a set of brand guidelines, and design bespoke stationery. The focus was on creating a clean, contemporary look that would work across both digital and printed materials.

The result is a more consistent visual identity that reflects Hostsmart’s premium offering and gives the business a recognisable brand as its portfolio continues to grow.

Personalised Brand Guidelines.

As part of the Hostsmart rebrand, we developed a comprehensive set of brand guidelines to ensure the refreshed identity could be used consistently across every platform.

The guidelines cover key visual elements, including logo usage, colour palettes, typography, iconography, imagery, and overall brand styling. This gives Hostsmart a clear reference for future marketing materials and customer communications.

Inspired by the quality of its luxury holiday homes, we created a clean and contemporary brand system that feels professional without being overly complicated. The guidelines help maintain a consistent look and make it easier for the business to apply its identity as it continues to grow.

A Curated Colour Palette.

Choosing the right colours was an important part of refreshing the Hostsmart brand. We wanted to create an identity that reflected the quality of its property portfolio while feeling warm, welcoming, and understated.

Taking inspiration from the Oxfordshire countryside, we selected a palette of soft neutrals and natural greens. The colours create a calm, timeless feel that complements the character of Hostsmart’s luxury holiday homes.

The palette runs consistently throughout the brand, helping create a recognisable identity across digital and printed materials while reinforcing the premium feel of the business.

A Logo Refresh That Reflects Hostsmart’s Evolving Brand.

With the new brand guidelines established, we refreshed the Hostsmart logo to better reflect the company’s growing portfolio and premium positioning.

We introduced elegant typography and a contemporary serif typeface, creating a look that feels modern while retaining a timeless quality. The design was carefully considered alongside the wider visual identity to ensure it worked across different formats and applications.

The updated logo gives Hostsmart a more refined visual presence, helping the business present a consistent identity that reflects the quality of its holiday homes.

Bespoke Letterheads to Strengthen the Hostsmart Brand.

To complement the refreshed identity, we designed bespoke letterheads that carry the same minimalist styling and premium feel across Hostsmart’s printed communications.

The layout keeps important contact information clear and accessible while giving the refreshed logo the prominence it deserves. Every element was considered to ensure the stationery felt professional and aligned with the wider brand.

By extending the new identity into everyday business communications, the letterheads help Hostsmart maintain a consistent brand experience while reinforcing its attention to detail.