Gloversure
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A person petting a puppy with dark fur.

Vetz Now

WORK / Branding

Revolutionising Veterinary Branding with Our Branding Agency.

A New App for Veterinary Convenience: VetzNow is a groundbreaking app transforming the veterinary industry. By enabling clients to contact their vet through a mobile app for non-emergency matters, VetzNow prioritises customer convenience and reduces unnecessary vet appointments. To complement their innovative app, VetzNow enlisted our branding agency to rebrand their company with a fresh logo and cohesive brand identity.

SERVICES
Branding
INDUSTRY
Public Service & Non-Profit
LOCATION
Cornwall, UK
An iPhone on a dark yellow surface showing the VetzNow logo and colours with the text "Putting customers convenience first."

A Brand Built to Stand Out

Identifying the Need for a Strong Brand Identity.

VetzNow recognised the need for a robust brand identity to stand out in the saturated veterinary market. Their previous branding lacked personality and distinction. With their cutting-edge app, VetzNow had a unique opportunity to differentiate themselves, and we knew we could help them unlock their full vet branding potential.

Brand design work

The Strategy Behind the Brand

Understanding VetzNow’s Vision.

We initiated an in-depth conversation with VetzNow to understand their current image and desired perception. Key branding questions included: Who is your target audience?, What visual message do you want to send?, What pain points do you solve?, Who are your competitors? This insightful discussion revealed VetzNow’s desire for a vibrant and fresh brand image, representing a new approach to the industry.

Brand design work
A vet checking a small dog's teeth.

OUR SERVICES

Services & Technology

VetzNow, a groundbreaking app transforming the veterinary industry, approached us to help elevate their brand as they introduced a revolutionary service to the market.

A pile of scattered business cards in green and white showing the VetzNow logo.

Where Design Meets Care

Crafting a Minimal and Friendly Dog Design.

Our creative team developed a modern logo featuring a cartoon dog character to become the face of VetzNow. This character approach adds personality and a friendly feel to the brand. The side-on view of the dog, combined with an upright posture and friendly smile, conveys pride and happiness, resonating with vet customers who seek a happy dog of their own.

Text reading, "Connecting you to your pets."
Four different coloured squares with respective hex codes.

Simple. Modern. Recognisable.

Modernising VetzNow with Contemporary Typography.

We selected a bold, easy-to-read font for the company name, written in black to enhance visibility alongside the dog character. The sans-serif font is modern and clean, effectively portraying the business’s approachable personality and creating a minimalistic design perfect for veterinary branding.

A Fresh and Adaptable Identity for Modern Vet Care

Versatile Colour Scheme for Enhanced Marketing Opportunities.

A simple and interchangeable colour scheme allows VetzNow to adapt their branding to various marketing platforms. The green backdrop variation maintains brand identity while offering flexibility in promotion, opening up new marketing opportunities across their platforms.

Brand design work
Brand identity
Gloversure Global Branding

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