Gloversure
Gloversure
Three team members chatting together in an office setting.Person looking on during a website demo on a laptop in an office meeting space.
Skip to content
Design Built to Win Back Direct Bookings

Stop losing guests to OTAs. Start turning your website into your strongest booking channel.

Every OTA booking is a commission you didn’t need to pay, and it’s often a design problem in disguise. Guests bounce to Airbnb when a site feels slow, generic, or hard to trust. Our Guesty website design tackles that head-on. Rather than relying on a fixed template, we shape each site around your brand, your properties, and the exact moments where guests currently hesitate.

Service detail visual
Two people collaborate at a desk with multiple monitors displaying code.
Team collaboration
Project planning

Where Direct Bookings Get Lost, and How Design Fixes It

No two rental businesses lose bookings for the same reason. Sometimes it’s a dated layout sitting next to a slicker Airbnb listing. Other times it’s a clunky mobile experience, or a search that buries the properties guests actually want. Because we design around your specific business rather than a fixed template, we can respond to whichever problem applies to you. From there, we shape a Guesty website design engineered to close that specific gap.

trusted by renowned Travel & Tourism Brands

From boutique holiday rentals to large-scale property management firms, we’ve helped brands worldwide reduce their OTA dependency and grow direct revenue

Anglesey
Bloom Stays
Luxury Coastal
Shore Stays
Rococo of bath
Beach Retreats
Coaste
Obstgarten Homes
An iPhone on a marble surface showing a property booking calendar.
Brand identity
Own your audience. Boost your bottom line.

SEO, and getting found before the OTAs do

A well-designed site still loses bookings if guests never find it. That’s why SEO is built into the structure of every Guesty website design from day one, not added afterwards. Clean code, sensible page structure, and fast-loading pages all help guests find you directly through search, rather than clicking an OTA listing first because it ranked higher.

Service detail visual
WHY GLOVERSURE

How we add value to your business.

100+

websites built with direct booking functionality

15+

years designing for PMS and channel manager integrations.

UK-based in-house team.
100%

UK-based in-house team.

20+

years supporting travel and hospitality businesses

Mobile Optimisation, Where Most Guests Decide

Most direct-booking searches start on a phone, so a clunky mobile site costs you bookings before a guest even reaches your calendar. We design every site mobile-first, with a layout, checkout, and search experience built specifically for smaller screens. As a result, guests get the same smooth experience on a phone that they’d expect from a major app, rather than a compromised version of your desktop site.

Services showcase

BUILT WITH GUESTS IN MIND

Websites designed around how guests choose and book a stay.

A website built around their journey can help increase enquiries, improve conversions and encourage more direct bookings.

+

Property Search & Filters

A search experience built around your specific portfolio, letting guests filter by location, amenities, or price range, so they find the right property fast instead of giving up and searching Airbnb instead.

+

Booking Experience

A custom checkout designed specifically around your booking logic and brand, guiding guests smoothly from search to confirmation instead of losing them at the last step.

+

Interactive Maps

Property maps designed to match your brand, helping guests explore visually and commit with confidence on your site, not someone else's.

+

AI-Powered Search

Natural-language search that understands what a guest is actually looking for, so they land on the right property in fewer clicks and less frustration.

+

Speed & SEO Optimisation

Fast, well-structured, bespoke pages built to rank, so guests find and book you directly instead of searching Airbnb first.

+

Mobile Optimisation

A fully responsive design tailored to your content, since most guests will judge your business from a phone screen before anything else.

See what people are saying about us.
01  /  04

“From the start of our journey, gloversure have been fantastic. The moment we came across their work, we knew that they were the right company for us. Wanting a complete brand refresh, including a new logo, new website, and two brochures, our brief was not easy. However, gloversure were brilliant with the whole process. Every detail was worked on thoroughly, and if there were ever extra details and changes that we wanted, they were always quick to adapt as well as giving us professional advice for decisions that could have adverse impact.”

Lucy

Capesthorne Hall

“I was recommended to gloversure by a friend of mine who had also used them when she was in need of a new website for her holiday let business. I couldn’t have been happier with the level of service, the friendliness, and the professionalism of the team. The team held my hand through the whole process and were always there when I asked the silliest of questions. I am very happy with the finished product and wouldn’t hesitate to endorse them to anyone else who needs a new website”

Amy Jones

Greta-Mae Cabins

“Thank you for your work on the website. It’s genuinely better than any of us had ever imagined and it really has brought our vision to life. We’re extremely proud to show it off to everyone and excited to get using it!”

James Lund

Luxury Coastal

“Having worked with gloversure on previous projects, I was in no doubt that they would be perfect for the job of updating our website. The support received throughout the whole process has been fantastic; all involved have been extremely helpful, our requests and queries dealt with in the most professional manner. I would highly recommend gloversure.”

Ceri

Rowton Castle

Own your audience. Boost your bottom line.

Design That Keeps Working Long After Launch.

Good design doesn’t stop once the site goes live. It keeps nudging guests toward booking direct:

  • Real-time availability and pricing designed into every page, so guests never hit a dead end and bounce to an OTA.
  • Clear, branded booking flows built around your business, reducing abandonment at the exact point guests are most likely to leave.
  • Consistent design across devices, so the experience feels just as trustworthy on a phone as it does on desktop.
  • Ongoing SEO-conscious design decisions, so your site keeps ranking and converting as your portfolio grows.

Altogether, thoughtful design reduces guest drop-off and frees up your team’s time. More importantly, it nudges every visit toward booking direct next time

A woman standing in front of a mounted TV screen in a meeting room
Service showcase visual
FAQS

Frequently Asked Questions About Guesty Website Design

As your rental business expands, your website design can grow with you. Our Guesty website design services are built to adapt, so as you add properties or enter new markets, your site keeps pace without needing a full rebuild. That way, you’re never stuck with a dated design or leaning back on OTAs to cover the gap.

Why are guests still booking through OTAs instead of my site?

Usually it comes down to trust and friction: a dated layout, a clunky mobile experience, or a search that doesn’t surface the right property fast enough. Bespoke Guesty website design fixes each of those directly.

How does Guesty website design help increase direct bookings?

Design shapes trust. A fast, mobile-optimised, well-structured site with intuitive search and a smooth booking flow gives guests every reason to book with you directly, rather than defaulting to an OTA out of habit.

Why choose bespoke design over a template or theme?

A template is built to suit thousands of other businesses, which means it suits none of them particularly well. Bespoke Guesty website design is shaped entirely around your properties, your guests, and the specific reasons your current site may be underperforming.

Why does SEO matter for a Guesty website?

Without it, guests searching for a place to stay are far more likely to land on an OTA listing than on your own site. SEO-conscious design gets you found first, before the OTAs even enter the picture.

Do you handle both the design and the Guesty API integration?

Yes. Design and integration are built together, so the visual experience and the live booking data behind it work as one, rather than as separate projects.

Gloversure Global Branding

©2026 GLOVERSURE LTD COMPANY NO. 5178852

PLAY REEL