Leading the Way in Eco-Friendly Innovation and Business Practices
At gloversure, we believe great digital work should never come at the cost of the planet. That’s why we are thrilled to announce that we have been shortlisted for the Excellence in Sustainability Award at the 2025 Powys Business Awards.
This recognition celebrates the result of more than three years of dedicated work to transform our operations, reduce our environmental footprint, and set a new standard for what a sustainable digital agency can be. For us, sustainability isn’t a marketing trend. It’s a guiding principle woven into every part of our business.
Harnessing the Power of the Sun
Our most significant step towards carbon neutrality has been the installation of a full solar power system at Severn Business Centre. This includes 115 high-efficiency 430-watt panels paired with a 10kW battery bank, a system designed to provide us with maximum independence from the national grid.
Since its completion in February 2025, the results have been nothing short of remarkable:
• 99.3% of our electricity has been generated from solar
• The battery bank powers essential operations overnight, including backups and server functions
• Other businesses in our building benefit from our green energy supply
• Surplus clean energy is sent back to the grid, directly supporting the local community
• The environmental benefits are huge. In just a few months, our solar installation has already saved an estimated 22 tonnes of CO₂ emissions, the equivalent of planting 364 trees.
Reimagining the Workplace for a Low-Carbon Future
Sustainability doesn’t stop at our energy supply. We have redesigned the way we work to minimise our impact while supporting the well-being of our team.
Our hybrid working model has cut staff commuting by more than 50% compared to pre-pandemic levels, significantly lowering indirect emissions. Less time in traffic also means a better work-life balance, greater productivity, and higher job satisfaction.
We also operate just one business vehicle, a fully electric car powered exclusively by renewable energy, ensuring even our travel choices align with our sustainability goals.
Leading the Way in Low-Carbon Web Design
In 2025, we launched our most efficient website yet. Built with cutting-edge React technology, our new gloversure site has been engineered from the ground up for both performance and sustainability.
The results speak for themselves:
• Cleaner than 82% of all web pages globally
• A-rated for carbon efficiency
• Produces just 0.18g of CO₂ per visit, 95% less than the industry average
• Uses 100% renewable hosting
To put that into perspective: the carbon footprint of our entire month’s traffic is lower than what an average petrol car emits in just 13 miles.
This isn’t just a one-off achievement. The performance, efficiency, and green coding practices we pioneered for our own site are now applied to every client project. That means faster websites, lower emissions, and measurable sustainability benefits for our clients too.
Greener Operations at Every Level
Since 2021, we have reduced our total carbon footprint by approximately 65%, thanks to a mix of major investments and smaller but consistent operational changes. These include:
• Office efficiency upgrades to minimise energy waste
• Going fully paperless wherever possible
• Strict recycling protocols and responsible e-waste disposal
• Cutting physical waste output by more than half
• Choosing suppliers and partners who share our environmental values
• Running marketing campaigns using eco-friendly printing methods
Every decision, from the technology we use to the paper we avoid, is made with sustainability in mind.
Positive Impact Across the Supply Chain
One of the most rewarding outcomes of our journey is how our sustainability efforts are influencing others. By offering hosting powered by renewable energy and building more efficient websites, we help clients reduce their own carbon footprints.
This ripple effect means the positive environmental impact extends far beyond gloversure’s operations. Every time we deliver a low-carbon website or support a client in switching to green hosting, we are amplifying our contribution to a cleaner digital future.
People, Planet, and Performance in Harmony
Sustainability isn’t just good for the environment, it’s good for people and business too.
Our green initiatives have boosted staff engagement and fostered pride in our collective mission. Attracting clients who want to work with an agency that shares their values. By reducing our reliance on grid electricity and cutting waste, we’ve also lowered our operating costs. Freeing up resources to reinvest in our team, community partnerships, and further green innovations.
In short, we’ve proven that running a high-performance digital agency and being environmentally responsible are not only compatible, they’re mutually reinforcing.
Looking Ahead: Raising the Bar for Our Industry
Being shortlisted for the Excellence in Sustainability Award is an incredible honour, but it’s just the beginning. Our vision is to continue pushing the boundaries of what’s possible for a sustainable digital agency. Exploring new technologies, further reducing emissions, and inspiring others in our industry to follow suit.
We know that when we combine innovation with responsibility, we can create digital solutions that are better for our clients and better for the planet.
At gloversure, we’re not just building websites; we’re building a cleaner, smarter, and more sustainable future.
