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Bride and groom outdoors at Capesthorne Hall.

Capesthorne Hall

WORK / Branding

Signature Website Design for Wedding & Event Venues Capesthorne Hall.

Capesthorne Hall is a historic wedding and events venue set within 100 acres of beautiful Cheshire countryside.

Built between 1719 and 1732, the Jacobean-style hall is surrounded by formal gardens, lakes, wildlife, and its iconic Milanese gates. Together, these features create a stunning backdrop for weddings, private events, and filming productions, including Coronation Street.

With a rich history and reputation for unforgettable occasions, the Capesthorne Hall team wanted a website that reflected the elegance, character, and heritage of the venue.

They approached us to create a new brand identity, including a logo, brand guidelines, brochures, and a complete website redesign.

The goal was to create a website that captured the unique atmosphere of Capesthorne Hall. At the same time, it needed to make it easier for couples and event organisers to discover everything the venue offers.

Through our experience in Website Design for Wedding & Event Venues, we created a digital experience that combines stunning visuals, intuitive navigation, and clear journeys for visitors planning their perfect event.

From the initial discovery process, we identified an opportunity to combine timeless elegance with modern functionality. As a result, the new website celebrates Capesthorne Hall’s heritage while supporting its future as a leading wedding and event destination.

SERVICES
Branding, Web Design
INDUSTRY
Travel & Hospitality
LOCATION
Cheshire, UK
A smartphone displaying the Capesthorne Hall website rests on cream-coloured papers against a beige surface

Creating a refined digital identity that celebrates heritage and luxury

A Modern Twist on Tradition with Capesthorne Hall’s Rebrand & Web Design.

We created a refreshed brand identity that captures the elegance, charm, and timeless appeal of Capesthorne Hall.

This new identity was brought to life through a bespoke WordPress website and detailed brand guidelines. Together, these elements help position the venue as a premium destination for weddings, events, and special occasions.

The result is a modern digital presence that respects the heritage of Capesthorne Hall while introducing a refined and contemporary style.

This approach helps the venue appeal to today’s couples and event organisers while maintaining its historic character.

A person in a dark coat holds a report showing muted color swatches and notes
A poised bride in an off-the-shoulder white ball gown looks back from a grand dark doorway

Developing a refined brand that reflects Capesthorne Hall’s elegance

Creating a Unique and Sophisticated Identity.

Our aim was to create a brand identity that reflected the grandeur and sophistication of Capesthorne Hall.

Taking inspiration from fine art and the venue’s historic surroundings, we developed a delicate visual style that represents the elegance of the hall and its luxury offering.

Using Adobe software, we hand-drew the logo to create a distinctive and refined design. We also customised a traditional typeface by adding bespoke glyphs and adjustments.

As a result, the final design features a unique flowing style that feels exclusive to Capesthorne Hall.

The finished identity balances heritage with modern luxury. It helps communicate the quality and exceptional experience guests can expect from this prestigious wedding and events venue.

OUR SERVICES

Services & Technology

The Capesthorne Hall team approached us to enhance their online presence through a complete brand refresh.

This included a new logo, brand guidelines, brochures, and a full website redesign.

From the beginning, we recognised the opportunity to create a sophisticated digital identity that reflects the venue’s heritage, architectural beauty, and reputation as a premium destination.

Our approach combined timeless elegance with modern functionality. Therefore, the new branding and website experience capture the grandeur of Capesthorne Hall while providing an engaging journey for visitors.

Wedding guests in formal attire gather along a gravel path beside a historic brick manor and flower garden

Creating a consistent and recognisable identity across every touchpoint

Comprehensive Brand Guidelines.

To support Capesthorne Hall’s refreshed identity, we developed comprehensive brand guidelines.

These provide a clear framework for maintaining consistency across future marketing materials.

The guidelines cover key elements such as logo usage, spacing requirements, colour palettes, typography, imagery, and print design.

This ensures every part of the brand continues to reflect the elegance and sophistication associated with the venue.

Additionally, the brochure design followed the same refined approach. It uses muted tones, clean layouts, and carefully considered styling to allow the new brand identity to stand out.

Together, these guidelines provide Capesthorne Hall with the tools needed to present a consistent and premium image across all platforms.

Brand design work
Brand identity

Showcasing Capesthorne Hall’s exceptional experiences

Wedding & Accommodation Brochures.

To showcase Capesthorne Hall’s wedding and accommodation offerings, we created bespoke brochures designed to inspire couples.

The brochures provide essential information while helping visitors understand the experience the venue offers.

Each design followed the new brand identity, using muted tones, elegant layouts, and the hand-drawn floral elements featured throughout the website.

Every page was carefully structured to balance beautiful imagery with clear and easy-to-read content.

By combining sophisticated design with practical functionality, the brochures create an engaging experience. They also make key details, such as packages, dates, and pricing, simple for couples to find.

Groom and groomsmen walking together outdoors.

Combining heritage with modern functionality

A UX-Driven Website Built Around Capesthorne Hall’s New Identity.

We developed a stunning, user-focused website that brings Capesthorne Hall’s new brand identity to life.

Built on WordPress, the platform provides the team with a flexible and easy-to-manage solution. This allows them to update content efficiently while supporting future growth.

The website design reflects the venue’s rich history and timeless elegance. Every visual element was carefully considered to tell the story of Capesthorne Hall.

From the moment visitors arrive, they experience the venue through a full-width homepage video featuring cinematic footage and aerial views.

A streamlined hamburger menu provides simple navigation. Meanwhile, large imagery and bespoke gallery systems showcase the beauty of the hall, gardens, and event spaces.

As Capesthorne Hall hosts a wide range of events, we also integrated an events management system into the website.

This allows visitors to browse upcoming events, search for specific experiences, and discover everything the venue has to offer.

A sage-green card with the Capesthorne Hall logo against a sunlit marble ledge
Scenic view of a stone bridge over a lake.

Helping Capesthorne Hall connect with more visitors

Enhancing Content Reach and Online Engagement.

To strengthen Capesthorne Hall’s online presence, we introduced features designed to improve engagement and encourage visitors to connect with the brand.

An Instagram feed was added to the website, allowing the team to showcase updates, events, and venue imagery.

This also encourages visitors to connect with Capesthorne Hall on social media.

Additionally, we introduced a blog system that provides the opportunity to publish valuable, keyword-focused content.

This supports search visibility and helps attract new audiences who are looking for wedding venues, event spaces, and unique experiences.

As a result, these additions have created a more dynamic website experience. They make it easier for potential clients to discover the venue, explore its offerings, and stay connected with future events and updates.


An open Capesthorne Hall brochure rests on a round woven rattan chair against warm wood flooring

“From the start of our journey, gloversure have been fantastic. The moment we came across their work, we knew that they were the right company for us.


Wanting a complete brand refresh, including a new logo, new website, and two brochures, our brief was not easy. However, gloversure were brilliant with the whole process. Every detail was worked on thoroughly, and if there were ever extra details and changes that we wanted, they were always quick to adapt as well as giving us professional advice for decisions that could have an adverse impact.


The design team did an amazing job with our new branding producing exactly what we had imagined and beyond. And now having just launched our new website, the feedback has been fantastic, and we are so excited to show off our new look.


We would recommend gloversure to anyone wanting a brand refresh or a new website!”

Portrait of Lucy

Lucy

Capesthorne Hall

Gloversure Global Branding

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